Roman Casciano is the General Manager of the LASER Analytica Consulting and Analytics team, and is based in New York City. Roman’s role comprises the coordination and management of the strategic and scientific teams of LASER focused on product value demonstration and market access across the company’s 8 offices. Roman continues to actively participate in client engagements as a global market access strategist and tactician, ensuring that our customers can leverage all of the benefits of our multidisciplinary team and integrated offer.
Roman was one of the founding members of the Analytica Group in 1997 and remained with the company for over 14 years until LASER Analytica was formed in the end of 2011. Roman served in various capacities during his tenure ultimately serving as President from 2008 onwards. Prior to joining LASER, Roman worked for 4 years as an environmental engineering consultant with HDR Engineering Inc. in White Plains, NY. Roman went on to participate in the founding of the Analytica Group in 1997, initially serving as Director of Operations and subsequently serving as General Manager for the German subsidiary from 2004-2006. After returning to the US from his tenure as General Manager in the German subsidiary and prior to taking on his role as President of Analytica, Roman worked for 2 years in Analytica’s previous parent company, Accentia Biopharmaceuticals as the Sr Vice President and head of the NY-based product development team with full responsibility for the conduct of its 2 ongoing phase III clinical programs. Roman had been serving for 3 plus years as President from 2008 to the end of 2011 when LASER acquired Analytica.
As an applied health economist and market access strategist, Roman has personally led hundreds of engagements in the international market access and HEOR context related to product value demonstration and has deep experience in the management of multidisciplinary teams of scientific and strategic consultants across continents. Roman’s experience ranges from analytical activities such as economic modelling and database studies, to strategic activities such as developing product pricing and market access plans and communicating evidence internally and externally for our customers. Roman has experience across the product lifecycle, including assessment of early phase assets, licensing due diligence, and go/no-go decision making support, as well as launch planning and commercialization activities.
Roman received both a Bachelor of Science degree in Mechanical and Aerospace Engineering and a Master of Engineering Degree in Mechanical Engineering and Engineering Decision Making from Cornell University.